1. Problem Definition
Identifying business questions and determining what data, metrics, and analyses are needed to provide actionable insights.
2. Data Collection & Preparation
Gathering data from various sources, cleaning it, handling missing values, and preparing datasets for analysis.
3. Exploratory Data Analysis (EDA)
Examining patterns, trends, and relationships in the data using statistical methods and visualization tools.
4. Data Visualization & Reporting
Creating dashboards, reports, and visual stories using tools like Power BI, Excel, or Tableau to help teams understand insights quickly.
5. Business Insights & Decision Support
Turning analytical findings into clear recommendations that guide business strategy, operations, and performance improvement.
6. Performance Tracking & KPI Analysis
Building and maintaining KPIs, tracking business performance, and monitoring the impact of decisions over time.
7. Data Quality & Documentation
Ensuring accuracy, consistency, and reliability of data while maintaining clear documentation for future analysis.
8. Collaboration with Teams
Working with managers, product teams, marketing, finance, and engineers to deliver insights that support goals across the organization.